Insights on scaling your business to 7 figures and beyond
Blog Post
This week, we're focusing on email campaigns. Steven Crutchfield is with the Villa Capelli in Italy. It's a resort with its own food products for sale in the United States. Steven is trying to come up with a great email sequence to encourage their new subscribers to buy a "first product."
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The email campaigns we're talking about today are those that encourage your audience to take action. Learn how to craft the perfect email campaign.
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Gary is an Australian living in Connecticut (sounds like a book title) who runs a Facebook ad and marketing agency called Three Sides. His work up until now has been almost all been word-of-mouth. But now, it's time for Gary to scale and that means putting a killer lead magnet together that serves his audience.
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This episode is about creating a lead magnet for your business. We're going to cover advanced ninja techniques for putting a killer lead magnet in place.
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It’s a typical problem for consultants and coaches to get stuck. You grow your consulting practice to a certain point, but then your schedule fills up. So, now what? You have to scale. And scaling your business requires you to do 3 major things.
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Today I share with you my story about getting unstuck in my own business so I could build the life I wanted to live.
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Hi, this is Frank Bria the host of the podcast Scale to Success. I am floating out here in the middle of the Pacific. It’s a vacation, but also an opportunity to talk to you a little bit about marketing systems. Because while I’m out here and not connected to the internet at all. I’ve still got sales marketing processes going on.
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Jane was sitting in her networking group waiting to deliver her “elevator speech.” She thought she had a great line to explain her catering business. She delivers quality food, fast and friendly. She even liked the alliteration: all those “f’s”. Sure enough, three people before her, another woman stood up and announced she was a caterer too. (Don’t you hate when that happens?) That’s ok. Jane has a unique selling proposition. At least she thought she did.
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The best shopping experiences are in the mall. They’re just so darn good at converting you from a wandering, lost soul to a customer. So why not look at how they interact with you and learn a few lessons about growing customers. Consider that you see a store that you’ve never been in before, and linger outside as you look at it. Maybe you’re in the mall looking at the sign trying to figure out who they are and what do they do.
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I have recently given 5 referrals to a coaching friend of mine – in about the last month or so. I’ll admit, I don’t do that very often. Sure, I will help someone out if they ask, but it’s usually in response to a request – not a regular thing. But recently, a coaching friend of mine put in place a referral program that I think has the 3 steps to success. And I want to share them with you.
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One of the most frequent question I hear is: “How do you know which message to use for a landing page or advertising campaign?” It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer is, of course, it depends on your marketing strategy. But there are really only 4 basic types of calls-to-action. You can change the language based on what you think motivates the viewer. In addition, there is good evidence that phrasing the call-to-action as an imperative (command) works well. There are also lists of different phrasing – although there are a lot of similarities as per this article. But in the end, we’re asking our prospect to do something. And there’s not a lot we can ask them to do.
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Are you maxed out in your business? Have you determined that you need to earn more money but don’t know where you’re going to find the time because you spend all of your time working with your clients? If that’s the case then you need to scale. That’s what my new book Scale is going to teach you.
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