Episode 004: Lead Magnets - Hotseat with Gary Griffiths

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This week, we're focusing on lead magnets. Gary is an Australian living in Connecticut (sounds like a book title) who runs a Facebook ad and marketing agency called Three Sides. His work up until now has been almost all been word-of-mouth.

But now, it's time for Gary to scale and that means putting a killer lead magnet together that serves his audience. In this hot seat session, I work with Gary to help him create the next best Facebook ad resource. And trust me, wait until the end and you'll want a copy of it when he's done!