Episode 006: Email Campaigns - Hotseat with Steven Crutchfield

[buzzsprout episode='2145362' player='true'] steven_crutchfieldThis week, we're focusing on email campaigns. Steven Crutchfield is with the Villa Capelli in Italy. It's a resort with its own food products for sale in the United States.  Steven is trying to come up with a great email sequence to encourage their new subscribers to buy a "first product." In my hot seat conversation with Steven, we work through what that product should be and craft an email sequence to encourage purchases.

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