Episode 012: Scaling by Becoming a Non-Fiction Author - Hotseat with Wendy Williams

[buzzsprout episode='2145344' player='true']

In this episode, we follow up on the learnings of Episode 011 with Wendy Williams. I run a hotseat interview with Wendy about becoming a non-fiction author.

Wendy shares what she does and we work through the strategy of taking her expertise and turning it into a book. Becoming a non-fiction author can be a powerful marketing tool - as long as you're structured to monetize the publication.

And hint: it's not about the sales.