Here is one of thing I see entrepreneurs struggling with when they create their program design.
It’s this concept of guaranteeing success.
If you know me, you already know that if you’re going to offer a program, you need to build it in such a way that your client is going to be successful. I like the concept of guaranteeing success.
Now I’m not saying make a program which promises you give a refund. That’s not what I mean. What I mean is if you’re going to guarantee you want to own the outcome as if you’re going to guarantee it with your own money. So when you design it, you design it in such a way that your clients are going to get success from the program.
1. Structure your program and set tasks
The first thing you think about is tasks.
Every outcome, every program is a simple set of tasks. Either you do the tasks or the client does the tasks. Whatever it is, tasks need to happen.
Write down the tasks and when you look at that list, ask yourself if these tasks actually happened, would your client get their outcome?
Go through every single one of those tasks and say, “Okay. If one, two, three, four, five … if this all happened, then the outcome would happen.” If you don’t have that, then go back through the task list and add stuff in that would guarantee the outcome happens when you do those tasks.
That’s the first step to go through with that task list.
2. Training and support
The second step is to ask yourself:
“What training and what support needs to happen in order to make these tasks happen?”
If your client is going to do something like achieve more sales or they need to create a marketing plan, what training do you need to give them that’s going to help them get that task done?
Now, the order of this is very important. First, come up with a list of tasks then come up with the training and support that helps get the tasks done.
Why is the order important?
Because here’s what happens when most people go and design a program. They start listing all the things they can teach and start getting all of this stuff they want to showcase and they end up going off into weird directions.
“Oh, I want to teach them this,” and, “I need to teach them this. Oh, they would really love this. This is, like, awesome bonus content.”
What ends up happening is as you shove so much stuff into that program, it no longer is actually driving your client towards the outcome you want.
It’s just basically teaching a bunch of stuff.
So start first with the list of tasks. What is the list of things that my client HAS to do?
Or if you have a program that involves providing services, maybe we have to do them. Maybe there are certain things we have to do. Make sure you have the task list out and then go through them and say, “What are the things they need to learn? What are the things that we need to do to support them to create that task to make that task happen?”
The main question to also ask yourself is;
“Do I have everything? If those tasks were all accomplished, would my client get their outcome?”
That’s fundamentally what you want to do.
A nice core offer ranges between nine to 16 weeks, so when you put those tasks together, watch those timelines. Is this something that really can get done in a week or this something that’s going to take a lot longer to get done?
The number one mistake that entrepreneurs make when putting a program together is they underestimate how long it takes for something to get done. A lot of times especially in business building programs, someone will say, “Oh, you’re going to put your post out there and then you’re going to close three sales.” That’s not true. That’s not how things work.
Just make sure as you go through that task list that you’ve really thought very carefully through the timelines. When you add up all the timelines, then you’ll know how long your program will last. If you find that you’re going beyond 16 weeks, say beyond 20, 25 weeks… Then I would suggest you go back and look at the outcome. Because maybe you’re going a little too far.
Try to find an outcome that’s a little bit closer to reach. It’s hard to keep the momentum for 25, 30 weeks without having a really big win. You want that first win to happen within nine to 16 weeks.
That’s the outcome you’re looking for. This is a really good way for you to design the program in such a way that you’re guaranteeing success. This guarantee is not the type to give your clients their money back, but that’s how to think about the program design. As if you were literally going to have to pay them if you didn’t get to the success.
So, the three steps again:
- Create a task list so that when all those tasks are accomplished your client would get the outcome.
- Go through and create the training that gets them the ability to execute those tasks.
- Go through and assign timeframes to each of the tasks to make sure when you add them all up, you’re program is in that nine to 16 week timeframe for a core offer.